Modernizing our advertising model to support new customer acquisition and sales.
Objective
Empower users to configure and start advertising without the help of a sales rep to acquire new customers and drive sales.
Project Impact
+25%
Customer Growth
Launched an online self-serve sales channel to complement sales.
550K
Annual Revenue
This is the total revenue this project gained over 6 months.
5min
Time to Checkout
Self-serve enables easy checkout without the need of a sales rep.
+120
New Prospects
Users requested sales assistance via our form for potential follow-ups.
Design discovery initiated through a 4-day design sprint.
Led a 4-day design sprint to rapidly develop a solution and gain stakeholder alignment. The resulting prototype was tested with 5 real customers, generating valuable feedback that informed the next steps of the project.
-
Crazy 8s
-
4-step sketches
-
Rapid Prototyping
-
Expert Interviews
-
User Testing
-
Retrospectives
Service Blueprinting
Complex Service Journey
Facilitated cross-functional workshops to create a service blueprint that mapped key customer touchpoints and outlined the changes needed to support the product launch.
Stakeholder Alignment
The service blueprint aligned key stakeholders and ensured accurate understanding of the project, resulting in a smoother launch with improved cross-functional communication.
The Solution
A streamlined 3-step self-serve experience that empowers users to quickly select keywords, choose from optimized budget options, and checkout seamlessly.
Iterative Launches
OCTOBER 2024
Enable sales to follow-up on prospects
Designed a sales tool that allows sales reps to quickly customize proposals for converting abandons and prospects. This resulted in 50 new sales closed in the last 2 months.
DECEMBER 2024
Modifying advertising during an active campaign
Built a solution for easy modification of active programs based on user feedback. This also enabled sales reps to upsell, leading to a 15% increase in average customer spend.
JANUARY 2025
Flexible payment options at checkout
Collaborated with finance and sales to develop a new annual pricing strategy that prioritizes long-term customer relationships for greater revenue predictability.